About this item:
- THE WOMAN: Ambitious, Professional, Forward-Thinking, Confident and Poised. We see Our Designs Appealing to Two Style Archetypes: The Curator and The Visionary
- THE CURATOR: She is Affluent, Moves in Elite Circles; Well Versed in The Latest Trends, but Her Style is Not Trend-Driven Achieves a Sophisticated Aesthetic by Selecting Pieces with a Classic Appeal
- Japanese-quartz Movement
- Case Diameter: 34mm
Founded in Paris in 1989, BCBGMAXAZRIA was named for the popular French expression "Bon Chic, Bon Genre" - meant to convey the idea that "A Good Attitude is The Basis of Good Style". Shortly after, the brand moved to Los Angeles, where it redefined the designer market by offering European Standards of Quality and Compelling Luxury at Contemporary Price Points.