About this item:
- Collection: GENT STANDARD
- Watch Size: 34mm plastic case with plastic dial window
- Water Resistance: Up to 100 feet
- Free battery exchange at Swatch retail locations
Round and round go the seconds, minute and hour hands. Once again (GB743) keeps you on track with day and date windows on the classy white dial. The Swatch brand was established in 1983 to meet a need in the market for affordable timepieces with Swiss craftsmanship. In short order, Swatch watches became not only a commercial success but an iconic design venture which captured the attention of everyone from artists to kids. In the process of filling a niche in the watchmaking world, Swatch watches for men, women, and children innovated and revived the Swiss watch industry. SwatchÆs entrenchment in the worlds of art and design continues today, as Swatch produces an endless variety of casual and dress watches in every color (including classic white, gold, and black.) Searching the Swatch watch catalog today, you will find something for every age and lifestyle.